MTN FA Campaign
Art Direction
Interface Branding
Strategy Print Design
Site of the Day
Honorable Mention
Ghanaians have a deep-rooted love, dedication, and loyalty toward their favourite sports and teams. This love in the past has extended to our favourite national team, The Black Stars. MTN Ghana aimed to leverage the sponsorship of Ghana’s Black Stars in the upcoming Africa Cup of Nations to enhance brand desire and increase brand awareness by connecting with the passion of the nation through the Let’s Do It for Ghana campaign. MTN was inspired as a brand to rally Ghanaians behind a seemingly impossible task of making Ghanaians believe in the Black Stars again. That joyful excitement of supporting the once mighty Black Stars seems like a distant dream. But this campaign daringly hoped to make it a reality again.
The Idea
Communicate through Football. We created a visually stunning campaign that not only focused on education and awareness of the Black Stars’ participation in this year's AFCON competition but empowered individuals to create a community of supporters of Black Stars. The creative assets were catchy and appropriate to the local community's insight.
The Opportunity
To meet the Black Star audience along their AFCON journey, we needed to meet their moments. Speak their language and make sure we get it right. So, we merged products with moments that enabled us to drive scaled creatives tailored to each individual and optimized to their emotions.
Approach
We provide digital experience services to startups and small businesses. We help our clients succeed by creating brand identities, digital experiences, and print materials. Install any demo, plugin or template in a matter of seconds. Just select the demo and click OK. It’s that easy! The latest design trends meet hand-crafted templates in Ave Collection.
We provide digital experience services to startups and small businesses. We help our clients succeed.
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